Comments on: Use the Force, Bruno!

By: Arkaneena

Arkaneena — Tue, 08 Sep 2009 16:09:38 +0000

I was a journalism major in college. We all had to take courses in creating this kind of thing. I can tell you that it makes me view commercials differently, and they rarely work on me. There are two things to keep in mind. What are they selling? What do they want you to buy? They are often 2 different things. For instance beer commercials sell power or sex, but they want you to buy the beer to get it. That said I love some commercials, especially the cavemen. I have been following their development for a long time, and I always look forward to the next jump in their story arc. However I do not save any money by switching so I don't. ^.^ "Please if you don't mind, let me be myself." WIN .-= Arkaneena´s last blog ..Paladin Instance Healing by difficulty Trial of the Champion =-.

By: Jayle

Jayle — Tue, 08 Sep 2009 15:24:52 +0000

I think it is great marketing! The website clearly depicts how one can use the product (in this case Microsoft Project 2007) to plan and impliment an idea from beginning to end. The site shows many of it’s uses in a way to inspire people to think about how they could accomplish their hair-brained ideas using the software.

Is it the video not true? Absolutely! But you don’t think that a particular alcohol will get you laid, a fresh smelling home will make your kids behave, and male enhancement pills will improve your golf game do you? The entire point of marketing is to draw attention, which this clearly did (otherwise, we who have never been to Germany wouldn’t have heard about it). In this case it goes further and is entertaining! One can only hope that as a group of marketers pour over concept ideas and lattes that they keep entertainment in mind.

I say “Cheers!” to the marketers who came up with this one. Great job!

By: yunk

yunk — Tue, 08 Sep 2009 02:53:31 +0000

There was a series of car commercials, I think it was Infinity, that were kind of like ripoffs of perfume commercials. They showed beaches or people and nothing else, and at the end it said “infinity”, these kind of remind me of that. Sometimes commercials have nothing at all to do with a product, and if they are like this they’ll get people talking, but is that talking about the product, or even getting any eyeballs on the product? I don’t know.

Well you know it’s fake because even if he didn’t miss he’d be dead. A pool slightly larger than a baby wading pool isn’t going to save you.

“Marketing is meant to deceive” this is interesting, it’s how I generally feel, but the more I read evolutionary biological behavior, I realize everything is to deceive, in order to procreate and expand your power. The idea that animals practice deception used to be hotly debated, but that has died down and most behaviorists believe they do deliberately deceive other animals. About a month ago a paper was published where robots were taught to evolve themselves (reprogram themselves) and they have as a result taught themselves to lie (the “lie” was blinking a different light in order to fool other robots). Parents teach their children to lie, by punishing them when their lie is not good enough. Often the child doesn’t learn “this behavior is bad”, they learn “my lie wasn’t good enough, I must lie better next time”. Funny how that works isn’t it?

By: Mannyac

Mannyac — Sun, 06 Sep 2009 23:41:37 +0000

Along the same lines

By: Tesh

Tesh — Sun, 06 Sep 2009 23:38:45 +0000

Of course it's a fake. It's a nicely constructed fake of a fun idea, though. ...that said, yes, it's disappointing that it was a marketing tool rather than someone with a great standalone idea. At least marketers are a bit better than bankers, though. :P .-= Tesh´s last blog ..Dusty Trails =-.

By: Mannyac

Mannyac — Sun, 06 Sep 2009 02:09:25 +0000

Asara, Albert Einstein said:

“There are two things that are infinite, the universe and stupidity. And I’m not so sure about the universe”

By: Asara

Asara — Sat, 05 Sep 2009 15:44:16 +0000

I agree, it would have been much cooler if it had really happened, but as my hubby astutely pointed out, if he had missed, he would have been dead. People are stupid, but not that stupid, I don't think... I know what you mean about the advertising though. Many times we've watched commercials on tv only to ask at the end, what does that have to do with this product? It mostly works against the company, at least in our house. We want to know what your product does and why we should buy it, not that you have a huge advertising budget to create some spectacle. .-= Asara´s last blog ..It's been a while! =-.

By: Elton

Elton — Sat, 05 Sep 2009 14:14:53 +0000

That was my first thought too, that the people involved were able to precisely calculate it. Would have been much cooler that way.

By: Adonik

Adonik — Sat, 05 Sep 2009 13:04:37 +0000

Awesome vid, until you realize how unlikely something like this could be real. For a moment there I thought it was, and logic told me that these men must be engineers and were able to calculate exactly how to pull this off.

Yeah it’s a lie, but I hate most marketing as it’s meant to deceive you anyway.

By: We Fly Spitfires

We Fly Spitfires — Sat, 05 Sep 2009 10:24:27 +0000

I did wonder if it was fake before I read the rest of your post. I don’t think it really matters tbh… it’s still entertaining :) Good find!